Working in Paris, JR began covering buildings with his photography in 2001. Since then, the Inside Out project has allowed others to join the artist on his efforts by providing printed photographs to anyone who submits their portraits—ready to be pasted in cities around the world.
In 2011, a Native American Lakota tribe organized a group action on their reservation in North Dakota with the Inside Out project. Over the past year, JR has been pasting the tribe’s photos around New York City to help share their story. This large scale eye watchfully gazes down at pedestrians on the street, crossing the bridge, and even across the river in Manhattan while blending in with the city’s architecture.